Your Meta Pixel
Your Meta pixel tracks conversions so AdCat can steer budget toward outcomes that convert.
The Meta pixel is a small piece of code on your website that reports back to Meta when someone views a page, adds to cart, or completes a purchase. Without it, Meta can't tell which clicks actually turned into customers, so your campaigns end up optimizing for clicks instead of revenue. With a pixel connected, AdCat reads those conversions and shifts budget toward the ads and audiences that are driving real results.
AdCat doesn't install a pixel for you. Your pixel lives in your Meta ad account and on your own website. When you connect Meta and pick the ad account you want to publish to, AdCat finds the pixel tied to that account and links it to your campaigns. You can see it, read-only, under Settings → Meta connection, along with when it last recorded an event. To use a different pixel, reconnect Meta and pick the ad account (and pixel) you want.
First, open Settings → Meta connection and confirm the right ad account and pixel are connected. Then check that the pixel is live on your own site, including the page you're sending people to, not just your homepage. Your platform or developer adds it there, usually through Meta's own setup in Events Manager. Meta Events Manager shows whether the pixel is receiving events, and the free Meta Pixel Helper Chrome extension tells you within seconds whether a page is sending them. New events can take a little while to show up, so give it a day before assuming something's broken.
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