Installing Your Pixel
Your Meta pixel tracks conversions so AdCat can steer budget toward outcomes that convert.
The Meta pixel is a snippet on your site that reports page views and key conversions. Without it, Meta can't reliably tie clicks to outcomes, so optimization drifts toward surface metrics. Once it's installed and firing, campaign learning can prioritize real downstream results.
On common platforms we often provide a streamlined install path—otherwise copy your pixel snippet and place it inside the <head> of your site when possible (or inject via Tag Manager across all URLs). Aim for consistency on URLs you advertise.
After installation, run our in-app verification if available—we send or wait for signals that should appear in Events Manager shortly. Meta Pixel Helper in Chrome confirms the tag fires on the live page; delays can come from caches or tag placement.
Still need help?
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