It can’t spend outside the budget you set, and it doesn’t make big moves on its own. The only fully automatic optimization is budget shifting between your ads, which is handled by Meta’s own Advantage+ engine, the same system big advertisers rely on to move spend toward what’s converting. Anything beyond that, like refreshing a fatigued creative or changing your copy or budget, comes to you as a recommendation you approve first. You’re always the one who signs off.

Yes. AdCat connects through Meta’s official API using permissions Meta reviewed and approved. It never sees your password or your card, your billing stays entirely inside your own Meta account. AdCat only manages the campaigns it creates for you, and you can disconnect it anytime.

You don’t need a big one. AdCat is built for small businesses, and most see solid results starting around $30 to $50 a day in ad spend. That’s the amount that goes to Meta for showing your ads, and you set it yourself, so you’re never locked into spending more than you’re comfortable with. You can start small and scale up once you see what’s working.

You’re in full control, nothing publishes until you love it. Regenerate the creative, rewrite any copy, swap the audience, or upload your own photos and videos. AdCat hands you a strong first draft, but the final call is always yours.

AdCat Intelligence is the engine behind your ads. It builds your ad creative by learning from the patterns that win in your niche, then shapes them around your brand, your voice, and your audience. Once your ads are live, it shifts budget daily toward what’s performing, rotates in fresh creative before fatigue sets in, and keeps learning what converts in your category. The longer it runs, the more it learns, and the more it sells.