Billing & Subscription

You’re charged when you choose to publish your first campaign, not before. Once you subscribe to go live, billing continues on that cadence: every 7 days on the weekly plan, every 30 days on the monthly plan. We email a receipt the moment each charge goes through, and every invoice lives under Settings → Billing. If a charge ever fails, we retry quietly for 3 days before pausing your campaigns, never without telling you.

Your AdCat subscription is a flat fee that covers campaign creation, the AI ad-set generation, ongoing optimization, and reporting — that fee goes to AdCat. Your ad spend is the money Meta actually uses to show your ads, and it gets billed directly by Meta to your own ad account, never through us. For most accounts we recommend starting at $30–$50 per day in ad spend so AdCat has enough data to learn what's converting, and you can change that cap any time without re-publishing.

Open Settings → Billing and you'll see Cancel and Pause buttons right at the top. Cancel ends your subscription at the end of the current billing period, you keep full access until then. Pause freezes everything for up to 60 days, your campaigns stop running and we don't charge you, then you can resume in one click whenever you're ready.

Head to Settings → Billing and click Change plan to switch between weekly ($39/week) and monthly ($99/month). Your new plan starts at your next renewal — you finish the current billing period at the rate you're already on, then we charge the new rate. Monthly saves about $57/month versus paying weekly.

Yes — just email hi@adcat.ai with what happened and we'll look into it. If something genuinely didn't work or you were charged in a way that doesn't feel right, we'll do what's fair and will refund you.