Your Campaigns

Open the campaign and use the On/Off switch at the top of the campaign dashboard to stop spend right away. Your ads stay built and ready to turn back on. To remove a campaign from AdCat, use the menu (•••) on its card in your Campaigns list and choose Delete. Deleting only removes it from AdCat and does not stop it in Meta, so switch a live campaign off first (or pause it in Meta Ads Manager).

From the campaign view you can change the daily budget, dates, and individual ad copy in place, without re-publishing. Changes sync to Meta within minutes. For a bigger change, like a new goal or a new page to send people to, click New campaign and build a new one. That keeps the original's performance data intact, and you can switch the old one off once the new one is running.

The top of every campaign shows your results (sales, leads or visits), spend, a cost or return figure, link clicks, impressions, click-through rate and reach. Below that is a chart you can view for all time, the last 7 days or the last 30 days, then a summary, an event timeline, and how each ad is doing. Advanced insights sit at the bottom: placements, ages, gender, locations and more.

When a new campaign goes live, Meta enters a learning phase while it figures out who's most likely to convert. This typically takes about 7 days. AdCat keeps watching the whole time, but results can swing day to day until the phase completes, so try not to pause or make big changes during this window. Once learning finishes, performance usually steadies.

Meta has extra rules for ads about housing, jobs, and financial products like credit, loans, insurance and investing. In places where Meta requires it (such as the US, Canada and Europe), these ads run as a Special Ad Category: Meta limits targeting by age, gender and some interests, and location targeting has a minimum radius. If AdCat thinks your campaign falls into one of these categories, it shows a notice before you publish explaining what changes. It applies the limits only where Meta requires them, and your ads still run.

Smart optimization is on by default and picks the event Meta actually optimizes toward when your campaign launches. Meta can only learn from an event that happens often enough: roughly 15 to 50 times a week to learn slowly, 50+ to learn fast. If your goal is sales but your pixel only records a handful of purchases a week, telling Meta to optimize for purchases starves it of data and delivery suffers. So we start one step earlier in the funnel, say add-to-cart or content views, where there's enough volume to learn quickly, then move the campaign up toward your actual goal as real conversion data builds. You'll see both the starting event and any move up in your campaign timeline. Sales and Leads campaigns need a connected pixel; Traffic campaigns optimize for link clicks. Prefer to skip all of this? Turn the toggle off in the publish window and we'll optimize for exactly your stated goal with no adjustments.