Category · 3 articles
Reporting & Alerts
Weekly summaries, actionable alerts, and reading performance metrics plainly.
When enabled, summaries compress last-week outcomes into conversational highlights—biggest wins, underperformers, and next actions—readable on mobile.
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Alerts arrive when pacing, creatives, budgets, or account health crosses thresholds worthy of intervention; skip noise—we aim for actionable copy only.
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Hover prompts or glossary links explain CTR, CPC, CPA, ROAS variants, attribution windows—so spreadsheets never feel opaque.
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